Previous and current consumer brands owned by Lion have included Weetabix, Jimmy Choo, Wagamama, Kettle Foods and AllSaints.

[3] Lyndon Lea and Robert Darwent separated the European affiliate from its ailing American parent, launching Lion Capital as an independent private equity firm.

[4] Lion Capital was founded in 2004 by Lyndon Lea, Robert Darwent and Neil Richardson with the goal of creating the leading investment firm focused on the consumer sector.

[9] In May 2016, it was announced that Javier Ferrán will replace Franz Humer as Chairman of Diageo as of 1 January 2017[10] In November 2018, Lion Capital and Serruya Private Equity teamed up to acquire the Global Franchise Group (Great American Cookies, Round Table Pizza, Marble Slab Creamery, Pretzelmaker, MaggieMoo's Ice Cream and Treatery, and Hot Dog on a Stick) from Levine Leichtman Capital Partners.

[14] Lion Capital seeks to invest in mid and large-sized companies selling branded products, including apparel, accessories and luxury goods, food distribution and specialty retail.