[8] Its manufacturer is Supplying Demand, Inc.[9] In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive.

In March 2023, the company announced sale of three tea flavors: Grim Leafer, Rest in Peach, and Dead Billionaire.

[16] Delaware native Mike Cessario, a graphic designer[17] was inspired to create Liquid Death after watching a Vans Warped Tour in 2009 where concertgoers drank water out of Monster Energy cans.

[19] He produced a video advertisement to gauge market interest in the product, which received three million views before the water was available to consumers for purchase.

[17] In 2019, Cessario stated the company's plan was to expand to bars, tattoo parlors, and certain barber shops in Los Angeles and Philadelphia as a "lifestyle play".

[21] Cessario stated the brand was initially marketed towards straight edge adherents and fans of heavy metal music and punk rock.

[17] In August 2020, the brand expanded into two hundred 7-Eleven stores in the Los Angeles and San Diego markets as part of a trial run.

[25] In May 2021, the company raised an additional $15 million in a Series C funding round completed with Live Nation, who said they would sell the drink exclusively in their events and venues for a period of time.

[32][33][34] In February 2022, during Super Bowl LVI, the company released an advertisement featuring children enjoying the beverage with Judas Priest's song "Breaking the Law".