OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity.

The drink's slogan was "Things are going to be OK." In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history.

[2] International market research done by The Coca-Cola Company in the late 1980s revealed that "Coke" was the second most recognizable word across all languages in the world.

Zyman (who also conceived Fruitopia) decided to take advantage of this existing brand potential and created a soft drink with this name.

[9] Both the cans and the print advertisements for the soft drink, created by Wieden+Kennedy creative director Charlotte Moore, conceptual artist Peter Wegner, and designer Todd Waterbury,[10] featured work by popular "alternative" cartoonists Daniel Clowes (Eightball, Ghost World)[11] and Charles Burns (Black Hole, The Believer),[5] as well as work from illustrator Calef Brown.

[12] Though skeptical of the campaign, Clowes took the job because his work illustrating a couple of cans and a few posters paid more than publishing five books of comics.

"[13] Unlike the brightly colored Coca-Cola cans, they were decorated in drab shades of gray, with occasional red text.

In addition to the primarily two-tone illustrations, the cans featured a special code that could be entered at the toll-free number "1-800-I-FEEL-OK" that led callers through a series of true-or-false prompts inspired by the Minnesota Multiphasic Personality Inventory.

Carbonated water, high fructose corn syrup and/or sucrose, citric acid, caramel color, potassium benzoate (to protect taste), phosphoric acid, acacia, natural flavors, potassium citrate, caffeine, dipotassium phosphate, glycerol ester of wood rosin, brominated vegetable oil, Red 40 After its production ceased, OK Soda enjoyed a cult following on the internet, including the use of a newsgroup at alt.fan.ok-soda, which was fairly active for several years.

Fans would reminisce about the offbeat advertising materials, sell merchandise and intact cans, and trade recipes for home-brewed OK Soda facsimiles.