Finishing with a 12–5 record, the Rams reached their fifth Super Bowl appearance after acquiring veteran quarterback Matthew Stafford, who had not won a playoff game in his previous 12 years with the Detroit Lions.
Trailing 20–16 in the fourth, the Rams scored a touchdown to retake the lead with under two minutes remaining and stopped Cincinnati's final drive on downs.
Wide receiver Cooper Kupp, who converted a fourth down on the Rams' final drive and scored the game-winning touchdown, was named Super Bowl MVP.
NBC's broadcast of Super Bowl LVI was the second-most watched in the game's history, marking a shift from several years of declining ratings.
[19] In early January 2022, it was reported that AT&T Stadium in Arlington, Texas, was being considered as an alternate site for the game as a contingency plan due to an increase of COVID-19 infections in California attributed to the Omicron variant.
[33] Selected first overall by the Lions in the 2009 NFL draft, Stafford held an 0–3 playoff record, but ranked in the top 20 of major passing categories and was considered more suited to Los Angeles' offense.
[34] The team made another significant acquisition midway through the season when they traded a second- and third-round draft pick to the Denver Broncos for eight-time Pro Bowl linebacker Von Miller.
[35] A few weeks later, they signed free agent wide receiver Odell Beckham Jr., a three-time Pro Bowl selection, after he was released by the Cleveland Browns.
[43] The team's leading rusher at 845 yards was running back Sony Michel, who was acquired in a trade with the New England Patriots after Cam Akers missed most of the regular season with an Achilles tendon injury.
[45] After an injury in the regular season finale forced Fuller to miss the playoffs, Los Angeles signed six-time Pro Bowl safety Eric Weddle out of retirement, who last played for the Rams in 2019.
After losing both, the Bengals saw little success and had not won a playoff game since the 1990 season, which was the longest active drought in the four major North American sports.
[73] Tight end C. J. Uzomah, who missed most of the previous year with a torn Achilles, had a breakout season by setting career highs in receiving yards (493) and touchdowns (5).
[77] The Rams won their Wild Card matchup against the NFC West rival Arizona Cardinals in a 34–11 rout, marking the first career postseason win for Stafford.
[83] The Bengals defeated the Las Vegas Raiders 26–19 in the Wild Card Round for their first playoff victory since 1990, ending the longest drought in the four major North American sports.
[87] The victory occurred despite Burrow being sacked nine times, tying Warren Moon's 1993 postseason record and making him the most-sacked quarterback to win a playoff game.
The game went into overtime, in which safety Vonn Bell intercepted Chiefs quarterback Patrick Mahomes on the first drive and McPherson converted a 31-yard field goal to send the Bengals to their first Super Bowl since 1988.
[98] The Bengals were the third team to make the Super Bowl after having the league's worst record two years earlier, following the 1981 San Francisco 49ers and the 2003 Carolina Panthers.
[106] Former tennis player Billie Jean King then participated in the coin toss ceremony, honoring the 50th anniversary of Title IX, the federal civil rights law prohibiting sex discrimination in education programs.
"[111][112] A list in Rolling Stone by Rob Sheffield praised the performance as an "old-school West Coast rap history lesson" and ranked it as the fourth-best Super Bowl halftime show of all time, behind those by Beyoncé, U2, and Prince.
[115][116] NBC subsequently announced in November 2021 that a block of primetime coverage for the Winter Olympics would air in its entirety after Super Bowl LVI in lieu of new entertainment programming.
Tirico then presented the Games' primetime coverage from NBC's lakeside set on the SoFi Stadium grounds, before returning to Stamford after the Super Bowl.
[128] Alongside NBC's presences in and around SoFi Stadium, Telemundo originated a pre-game show from Plaza México in Lynwood to showcase California's Latino community.
[130] Budweiser, Coca-Cola, Hyundai, and Pepsi were among the sponsors that returned after skipping the previous Super Bowl due to the economic impact of the COVID-19 pandemic.
[141][142] Critics echoed their reception of the halftime show performance said a number of ads prominently referenced media from the 1990s and 2000s, geared to evoke nostalgia among Generation X and Millennial audiences.
About 101.1 million viewers watched Super Bowl LVI on linear television in the United States, representing an 8% increase from the previous year's game.
[167] Cincinnati had their first lead of the game on the first play of the second half, when Burrow threw a deep pass to Higgins on near the left sideline, who was tangled up with defensive back Jalen Ramsey.
Replays showed Higgins grabbing Ramsey's facemask before the catch, but no penalty flag was thrown and the touchdown stood, giving the Bengals a 17–13 lead.
Cincinnati was able to capitalize with a 38-yard field goal made by McPherson, after being pushed back nine yards by a sack by Aaron Donald on the previous play.
After the next play (a touchdown cancelled by offsetting penalties against both teams), Bengals' defensive back Eli Apple was flagged for pass interference in the end zone, bringing up first and goal from the 1.
[2] The 2022 Rams finished 5–12, setting the records for the most losses, lowest winning percentage (.294), and longest losing streak (six games) for a defending Super Bowl champion.