In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
The tradition has included hundreds of athletes from many different sports, and also team depictions.
This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box.
Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic.
Kristi Yamaguchi, among other athletes, was featured in advertising this campaign.