response, efforts to shape internet search results, and a website with international reports and legal filings" intended to support one side of the case.
Planning, preparation and rapid response are all critical elements to ensure a litigation communications program that effectively supports high-profile, high-stakes legal matters.
[4] Given the often complex matters which are the subject of litigation, practitioners need to digest and simplify these to ensure media and public interest in the story, without diluting any of the meaning in legal documents.
[1] One objective of litigation PR is to influence the outcome of the court case by encouraging early or favorable settlement or by pressuring the prosecution into bringing lesser or no charges.
[7][1][4] Litigation PR on the part of defendants, especially in high-profile cases, aims to counter the inherent bias in the media in favor of plaintiffs and prosecutors.