Little (automobile)

[2][3] Durant purchased the failing Flint Wagon Works and used the assets to set up the Little Motor Car Company and Mason.

[3] In 1912, Durant set up Republic Motors to distribute and market both Little and Chevrolet autos.

To help Republic, Durant had Littles rebadged as Chevrolets, which increased sales for the vehicle.

[5] In July 1912, Republic was incorporated and became the holding corporation for Little, Chevrolet, and Mason companies.

[3] William H. "Big Bill" Little was an early automotive manager and namesake of the company and automobiles.