The show is available on YouTube,[4] BBC iPlayer,[5][6] and distributed across SVOD[7] and AVOD players,[8] and over 40 platforms including Netflix, Amazon Prime, and Hulu.
[9] Little Baby Bum is available in English, Spanish, Dutch, Brazilian Portuguese, Italian, Russian, Polish, German, French, Mandarin Chinese, Japanese, Filipino and Turkish.
By the time of the purchase, LBB had accumulated 16 million subscribers and about 23 billion views across Netflix, Amazon, and YouTube.
[23] This deal was signed with Commonwealth Toy, the same company that makes plush versions of Angry Birds, and also distributes products for Care Bears and SpongeBob.
Little Baby Bum signed a toy master agreement with MGA Entertainment in August 2020 in which MGAE is the worldwide licensing agent for merchandise based on the animated show.