[1][2][3] Originally serving primarily as a sharing platform for Toutiao's user-created short videos, Xigua now also produces film and television content.

[9] On November 25, 2017, Xigua Video established a co-production fund to encourage content creation with an amount of RMB 2 billion.

[13] In December 2019, "Top Hero" (头号英雄), a nationwide interactive knowledge live answering activity, was launched jointly with "Toutiao" and "Tiktok".

[4][14] On October 20, 2020, the platform announced at an annual conference that it would invest at least RMB 2 billion to incentivize creators of "middle-form" videos in the coming year.

[15] In April 2020, Moonbug Entertainment, a London-based company, announced a partnership with Xigua Video, making content from the Little Baby Bum brand available on the platform in both English and Mandarin.