As the catalog showroom fad started to die down, Fred Meyer was experiencing excellent sales growth in the fine jewelry category.

To capitalize on this sales growth, Fred Meyer placed fine jewelry stores in their large multi-department stores and eventually shopping malls throughout the Western United States.

Unlike other acquisitions, Littman stores continued to operate under this name instead of Fred Meyer Jewelers.

[3] Today, Fred Meyer Jewelers operates across the United States in stores, in malls, and online.

The corporate main office is located in Portland, Oregon.