Traditionally churches are constructed so that during the celebration of the morning liturgy the priest and congregation face towards the rising sun, a symbol of Christ and the Second Coming.
Therefore common terms such as "east end", "west door", "north aisle" etc are immediately comprehensible.
A relatively unusual example of a church where the correct liturgical orientation was regarded as important, and overrode architectural considerations, is St Paul's, Covent Garden in London, of 1631, by Inigo Jones.
Jones seems to have designed the church with three doors on the east end, leading down steps to the square, and under a grand classical temple portico; inside, the sanctuary and altar were at the opposite west end.
However, it appears there were objections to this arrangement, and when the church opened the three doors onto the square were blocked off, and the entrance to the church was through the west end, with the sanctuary and altar at the "correct" east end.