[2] The two founders of Liveuamap, Rodion Rozhkovskiy and Oleksandr Bilchenko, initially experimented independently with algorithms to filter and correlate social media information related to distinct geographic locations of interest.
They were able to indicate in detail the operations that led to the annexation of Crimea by the Russian Federation using their web crawler.
[2] The "UA" letters in the "LiveUAmap" name were originally from the country code for Ukraine, before the "Universal Awareness" acronym was officially proposed by the creators.
When an accumulation of correlated messages about an event occurring at a location passes thresholds defined by the algorithms, the situation is listed for human intervention.
The website's interactive conflict maps have been utilised by organisations such as the United Nations, Médecins Sans Frontières, Neue Zürcher Zeitung and The Guardian as part of their respective coverage.