Online streamer

Streaming arose in the early 2010s, originating on sites like YouTube where users could upload videos of themselves in the form of vlogs or Let's Plays.

The biggest video game streamers are PewDiePie and Ninja who make millions of dollars each year just from streaming.

There are multiple companies focused on the promotion, support and merchandising of VTuber talent, including Nijisanji and Hololive Production.

Sites like Plexstorm have created a niche by streaming video gamers performing or showing sexual content including pornographic games.

Broadcast jockeys have become popular over the years in Korea thanks in part to many of them being more relatable to viewers than some celebrities and becoming famous enough to appear on TV shows.

[14] This is due to the large population and the ubiquity of smartphones, where many Chinese citizens prefer to consume their entertainment.