Lobby Lud

Lobby Lud is a fictional character created in August 1927 by the Westminster Gazette, a British newspaper, now defunct.

The British colloquial phrase "You are (name) and I claim my five pounds" is associated with Lobby Lud, despite being based on a similar idea thought up by a different paper.

"You are (name) and I claim my five pounds", the most well-known phrase, seems to date from a Daily Mail version after World War II.

In 1983, an original Lobby Lud – William Chinn – was discovered aged 91 in Cardiff, Wales.

The Daily Mirror's "Chalkie White" continues to visit resorts, and the idea has been taken up by local radio stations and other media, often offering lesser prizes.