Founded in Ottawa, Ontario, Loeb expanded across Canada, and into parts of the United States.

Through partnerships with other companies into the 1980s, Loeb continued to serve the needs of people throughout Canada and the United States.

At the time, it was owned by Provigo, which was sold the previous year to Loblaw Companies, which was required to resell Loeb for competitive reasons.

Following the purchase, Metro began putting products from its own house brands, Merit/Selection and Irresistibles, on the shelves of Loeb stores.

New products and services were introduced to Loeb stores, and the Merit, Econochoix, and Irresistible lines were dropped in favour of A&P Canada's own Master Choice, Equality and Baker's Oven products, along with Fresh Obsessions produce.