Logo sign

Typically, a business pays a small fee to a transportation department (or to a subcontractor of a transportation department such as Lamar Advertising subsidiary Interstate Logos) to have their logos displayed on a large panel alongside other businesses.

Depending on the jurisdiction, businesses may have to meet certain criteria such as hours of service and distance from the sign.

[3] In 2006, the Federal Highway Administration issued an interim approval to allow more than six logo panels per service type on up to two signs per direction,[4] which was eventually incorporated into the 2009 Manual on Uniform Traffic Control Devices.

SunColors contracted with Metropistas in 2019 to provide logo signs for Puerto Rico highways PR-5 and PR-22.

They were introduced in 2011 after operators of service stations were renaming subsidiaries to get around regulations which forbid brand names from appearing on road signs.

A blue sign consisting of the words "Food-Exit 44" and the logos or trademarks of the following fast food restaurants: Blimpie, IHOP, KFC, McDonald's, and Subway
An example of a typical American logo sign
At exits with many services, each kind of service is posted on a separate sign spaced some distance apart.
Example of previous signage which resulted in the allowance on brand logos on service station approach signs
Signage for Lancaster Services, showing the distance, operator of the facility Moto and the brands such as BP and Burger King available at the stop.