[2] After decades of good performance, the company underwent a major restructuring in the early 1990s and began to operate in the department store format, specializing in fashion.

At a time driven by the successful restructuring and the implementation of the Philosophy of Enchantment - which highlights that it is not enough to satisfy, it is necessary to exceed customer expectations - Renner expanded beyond Rio Grande do Sul.

It reached the states of Santa Catarina, Paraná, São Paulo, Rio de Janeiro, Minas Gerais, and the Federal District, consolidating its position in these markets as a department store specialized in fashion with goods of quality at competitive pricing.

[2] In December 1998, J.C. Penney Brazil Inc., a subsidiary of one of the largest department store chains in the USA, purchased the shareholding control of the company.

The products started to be exhibited in a coordinated way, grouping clothes, shoes, and accessories into six own brands that reflect the lifestyles, facilitating the customer's choice, and optimizing their shopping time.

The following year, in 2006, with the successful dispersion of shares on the stock exchange, the expansion plan was intensified and Renner started its operations in the Northeast, opening units in the states of Pernambuco, Ceará, and Bahia.

In 2010, the Financial Products area was consolidated by launching the co-branded credit card Meu Cartão Renner, using Visa and MasterCard flags.

To finish the year with plenty of reasons to celebrate, Lojas Renner S.A. was selected to be part of the BM & FBOVESPA 2015 Corporate Sustainability Index (ISE) portfolio.

[2] When it was about to complete a decade of existence, starting in 2016, the Institute experienced the consolidation of its purpose, by updating the focus of its mission and redirecting the pillars of action.

Thus, Lojas Renner Institute started to assist women's empowerment projects in communities where the company is inserted or in locations involved in stages of the fashion chain, that is, with raw materials, production, retail, or post-consumption.