[6] Each year, filmmakers, designers, agencies and labels all over the world are allowed to submit entries of their work which would then be reviewed by the organisers before an official list is Nominated for the award proper.
The award festival will involve screening of the Nominated fashion films, presentation of the awards, a question and answer session and an after party[2][7][8] The festival has showcased works of brands like Swarovski, Revlon, Juicy Couture and Harper's Bazaar.
[4][6][19][20][21][22][23][24][25] The fourth edition of the awards took place on 14 September 2017 and with attendees from United States, Canada, Spain and Italy.
[44][45][46][47][48][49][50] In the year 2020, due to the global pandemic caused by the novel COVID-19 virus, and the subsequent lockdown/restriction of movements in the UK, the festival's seventh edition was held virtually between the 12 and 13 September 2020 via the company's website.
That year also saw the addition of new categories of awards: Best Emerging Talent, Best Children Fashion Film and Best Hairstyle.