Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California.

Juicy Couture has turned into a global seller with their velour tracksuits and other fashions that span clothing, denim, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.

All Juicy Couture items are manufactured with the company signature logo: two highland terriers holding a shield bearing three hearts and Love P&G (for Pamela and Gela).

From 1996, after establishing their company and needing to get public attention for the brand, Nash and Levy started to send their completed designs to celebrities.

Vogue noted the company's growing – even exploding – popularity, saying, "The time may have come when Seventh Avenue's lofty vantage point suddenly seems less relevant than the ground-level perspective of the designer as consumer.