[1] London Pride was named Champion Beer of Britain in the Best Bitter Class at the CAMRA awards in 1979 and 1995.

[4] London Pride is known for its balance of malt and hops, giving rise to a well-rounded flavour.

[6] The brand has a social media presence across Facebook, Twitter and Instagram, with social-first campaigns such as "Tweet At 12",[7] "Empty Pint"[8] and "Drop Of Pride".

London Pride sponsors initiatives and events including an annual 10 kilometre walk in aid of Cancer Research UK.

[12] They have also sponsored the British & Irish lions since 2021[13] and have sponsorship boards at many premiership rugby stadiums.