The label was noted for classical albums made in then state-of-the-art stereophonic sound, and such artists as Georg Solti, Joan Sutherland, and Luciano Pavarotti.

In a reverse situation, the London name was also used in the UK market by British Decca for releases taken from American labels that were licensed by British Decca, such as Liberty, Imperial, Chess, Dot, Atlantic, Specialty, Essex and Sun, and the first two UK releases from Motown.

In the 1960s and 1970s London Records got involved in then innovative quadraphonic sound techniques and launched vinyl LPs.

Phase 4 recordings were originally made on then-novel 4-track tape, but the innovation was in the special scoring used to maximize the technology.

Similar scoring techniques were used with sound pioneer Enoch Light and his Project 3 Records label around the same period.

This changed the label in the eyes of many from a backwater into something a little more "edgy" compared to the pedestrian contemporary releases from parent company Decca.

The label was staffed by Graham Baker, Keith Gooden, Mike Horsham and Liz Roff at that time.

On 1 July 2011 Universal Music reclaimed the London Records name and relaunched it under the executive team of Nick Raphael (president) and later Jo Charrington (senior vice president of A&R) who together previously ran Epic Records for Sony Music Entertainment since 2001.

The label has reissued many classics by acts such as Bronski Beat, Bananarama, Orbital, Goldie and Happy Mondays.

There is now a new frontline arm of the label called 'Because London Records' releasing artists such as Alewya, Joalin and Busy Twist.