[1] The company's online platform caters to ticket sales for London musicals, plays, dance performances, operas and comedy shows, as well as attractions and pre-theatre dinner packages.

[4] Prior to his position at the company, Hellyer was involved in theatre and web technologies and Ciolfi had been working for both the ticketing and hospitality industries.

[5][6] In 2016, the company invested in developing APIs that allows major venues and theatre groups to connect with its systems to sell tickets in real-time through its own website and partner sites.

In August 2017, London Theatre Direct adopted TheatreMAD as their chosen charity to help raise funds for HIV and AIDS projects.

[9][10] The online platform of London Theatre Direct provides ticketing services for musicals, plays, dance performances, operas, and comedy shows.