John Gray (Sean Patrick Flanery) is an actor in a Far West time touristic attraction village, named Profit, near a small town.

He lives an eventless life, with his on-and-off girlfriend Sharon (Tanya Allen) his friends and co-workers Tim (Tyler Labine and Pablo (Alonso Oyarzun), and his mentor Gus (Robert Forster).

After they left, John decides to call the police, against the advice of the thugs' leader, Bart (Lou Diamond Phillips).

As the night comes, John comes back to his place after dropping Sharon at her house when the gang starts shooting him in his car.

At the same time, the other inhabitants of Profit are rounded up in a large cell in the fake police station of the Far West village.

While the deal takes place, and John and Sharon escape in the pick-up truck, Gus kills the few bikers who kept an eye on the villagers and frees everybody.