[3] They established their first store at the intersection of Yonge Street and Castlefield Avenue in Toronto, with the name "Broadway Fruit Market".

While a massive gas explosion in 1969 destroyed many businesses in the community, the Longo family cleaned up and reopened after just a few days.

A 4,500-square-metre (48,000 sq ft) flagship store opened at Maple Leaf Square in downtown Toronto.

[8] Longo's employs more than 5,000 people,[6] and for nine consecutive years was one of Canada's Top 50 privately managed companies by the Financial Post newspaper (2000–2008), achieving platinum status.

[12] The deal, which closed in May 2021, includes a clause allowing Sobeys' share to increase in future years.