"Lookbook.nu" was a fashion, youth culture, and community website, created by Yuri Lee in San Francisco.
It was inspired by street fashion websites and blogs such as The Sartorialist and The Cobrasnake and designed for users to post their own street-fashion photography, featuring themselves and their outfits.
"[1] The website was free and allows everyone to join (a change from their original invitation-only system).
It was discussed in major fashion and media outlets, including The Chicago Tribune,[2] Elle Belgium,[3] Status magazine,[4] and the London Evening Standard.
Registered users (on the site as well through third-party services such as Facebook and Twitter), were allowed the option of hyping and commenting on the looks posted by other members.