looloo was a review and place discovery social networking application for iOS and mobile site based in the Philippines.

Launched on November 21, 2012, its primary function was to allow users to explore and discover restaurants, bars, hotels, salons, spas, and other places of interest through crowd-sourced reviews layered with the social dimension of being able to follow, recommend, and credit other users.

looloo was founded by Odell Ramirez, with the goal of developing a way for Filipinos to “discover the best dining, entertainment, and travel destinations within Metro Manila.” [1] Official work on the iPhone app and website began in March 2012.

The nine months between then and launch were spent developing the actual product and building a place database from scratch, which involved team members physically mapping and geographically tagging establishments in areas in and around Metro Manila.

Explore filters may also be applied to identify places nearby, or those that are top-rated, trending, or offering Specials, among others.