Looney Labs, Inc. is a small game company based in College Park, Maryland, United States.
Looney Laboratories was launched in 1996 as a part-time home based design company[10] soon adding a nearby storage unit as a warehouse.
The company's November 1999 weekly web zine officially launched its Mad Lab Rabbit fan demo program.
[3] Iron Crown went into bankruptcy thus the Looney triggered the license provision allowing the rights to revert to the company.
[3] In summer 2001, ACMS, later renamed Print Mail Communications (PMC), took over from the storage unit as warehousing and distribution company.
[11] Looney Labs found in 2004 that an unaware Covenant Communications had published a rip-off of their game, Aquarius, as Search, Ponder, and Play!
[3] Robin Vinopal joined the company in early 2006 becoming Chief Operating Officer, Treasurer, and member of the Board of Directors.
[8] On August 1, 2012, Looney Labs got a simplified less expensive general market version with redesigned packaging of Fluxx into Target stores.
[23] In August 2013, the company moved from Pepperland basement to the top floor of The Sterling Building, an actual office complex.
In December 2017, the company reissued Zendo game separate from the Looney pyramids line for the first time.
[30] Graphic artist Mary Engelbreit was signed to a licensing deal in February 2018 with Looney Labs' for versions of Fluxx and Loonacy games to be released in the third quarter 2018.