He was wearing a sandwich board bearing anti-monarchist slogans such as "Abolish the Monarchy" and "Royalists are kow-towing colonialists suffering from an inferiority complex"[7] and an offer to argue the topic with anyone who cared to pay 20 cents for the privilege.
He claimed he now saw that the Monarchy was the best system for Australia and to make amends he changed his name by deed poll to Lord Bloody Wog Rolo, to provide a service between Royal visits for those who wanted to curtsey and pay homage to royalty.
[9] Rolo's slogan-daubed car was a regular sight in the streets of Sydney, with protests of everything from smoking to royalty to religion, but conspicuously, no anti-police slogans on the vehicle.
[11] In September 1982, Rolo advertised his now notorious vehicle for sale at $1,500 with a $200 discount if the purchaser agreed not to remove the slogans for one full year and drive it on the roads.
[13] Rolo first became a BUGAUP activist around 1980/81 after a run-in with Coles supermarkets which were trial marketing a shopping bag adorned with cigarette advertising at their Chatswood store.
[14] When Rolo noticed his purchases had been put into bags promoting Peter Jackson cigarettes, he cancelled the sale and left the store, loudly voicing his disapproval and disgust.
Both men piled their trolleys high, waited until the checkout operator had keyed in the items (no scanning in those days), then refused to take them away in the Peter Jackson bags.
[citation needed] In 1984, Rolo and fellow BUGAUP member Ric Bolzan appeared before the District Court, charged with allegedly damaging a Formula One racing car on display in the NSW Art Gallery in 1982.
Even his car alarm caused controversy as United Artists Corporation filed an application to oppose the registration of Rolo's trademark "Black Panther".
In September 2006, doctors discovered Rolo had renal cell carcinoma (kidney cancer) which had metastasised to his lymph nodes, liver and lungs.
As the cancer had advanced beyond a curative stage, rather than undergo debilitating medical treatment, Rolo elected to let nature take its course and lived his last months in relative peace and contentment.