[4][5][6] Marvel reportedly made the purchase to acquire Malibu's then-groundbreaking in-house coloring studio,[7] with some speculation that it was to prevent DC Comics from buying it to increase their market share.
[12][13] This version from Englehart would've featured a group of popular Ultraverse heroes waking up in the main Marvel Comics Universe.
The lineup would have consisted of Hardcase, Mantra, Prime, Sludge, Rune, Lord Pumpkin, Lady Killer, Night Man, Rhiannon, and Atom Bob.
While this is a logistical nightmare because of the way the initial deal was structured, it's not the reason why we have chosen not to go near these characters, there is a bigger one, but I really don't feel like it's my place to make that dirty laundry public.
[17] After several years of not even mentioning the Ultraverse in the comics, a past storyline featuring the character Rune was referenced directly in the 2023 Marvel Unlimited publication Who Is Adam Warlock.