In addition to the usual attacks, players can participate in contests, the purpose of which is to capture a location on the map, earning bonuses either for themselves or the guild that they are a part of.

The player must not only know which heroes to take into battle, what equipment to wear but also be able to make quick decisions that are correlated with the current situation.

However, the monetary value of these free rewards does not correlate to the amount of money players likely had to spend in order to achieve their minimum required score.

The strategy of the game assumes the need to improve these characters and command different types of troops (infantry, ranged, cavalry, siege engine) for attacking any position and order on targets.

[6] The company conducts massive promotions in different parts of the world (in particular in China and South Asia): forms of marketing range widely from cooperation with a supermarket chain (Indomaret in Indonesia)[7] to inviting famous Youtubers (f.e., Caster Wars in Thailand)[8][9] and stars as representatives.

The game's most notable celebrity endorsements are Taiwanese singer Jolin Tsai (Cai Yilin),[10][11][12] Korean actress Song Ji-hyo,[13][14] Japanese comedian Daisuke Miyagawa and gravure idol Rio Uchida.

He called the game's "saving grace" a PvE mode in which players can control Heroes in real time and launch skills.