Martone was born in São Paulo, Brazil, and resides in New York City where he manages multiple businesses and entrepreneurial projects.

[2] Martone moved to New York City in 2008 and began working as the strategic planner for the ad agency Chandelier Creative.

[6] In 2009, Martone co-founded ARC NY with Ryan Brown—a talent agency that included clients such as Alessandra Ambrosio and Irina Shayk.

[11] The bikes come in monochromatic hues and feature matching tires, red chains, handlebar baskets, and a SRAM Duomatic gear hub for city riding.

[12][13] They were first available at the Paris boutique Colette and are now available at high end retail stores such as Saks Fifth Ave.[14][15] Martone also collaborated with artist Justin Teodoro for the designs of the brand's accessory line.