Lorillard v. Reilly, 533 U.S. 525 (2001), was a 2001 United States Supreme Court case brought by Lorillard Tobacco Company when Massachusetts instituted a ban on tobacco ads and sales of tobacco within 1,000 feet (300 m) of schools and playgrounds.

Lorillard argued that this was an infringement on its First Amendment rights and that the regulation was more extensive than necessary.

Applying the Central Hudson Test, the U.S. Supreme Court held that Massachusetts' ban on advertising and tobacco sales was overbroad.

The Supreme Court also held that the Massachusetts regulation was preempted by federal law.

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