As part of the rapid growth of the Korean film industry in the early 2000s, Lotte Cinema expanded its market share and is now the second largest multiplex chain in Korea.
After the film industry went through the COVID pandemic, Korean multiplex chains started experimenting with different theater formats to bring customers back.
Lotte Cinema launched the 'Culture Square', a complex cultural space to enjoy new experiences and content.
[15] In 2010, Lotte Cinema China opened in Shenyang and grew operations to 9 theaters spanning 67 screens.
[16] However, the company exited China's market in 2022 due to business structure complexities according to Global Times news reports.