[1] Shin Choon-ho was born on 1 December 1930 in Ulju County, Ulsan, Korea and was the third eldest son in the family.
His older brother Shin Kyuk-ho was the founder of the Korean-Japanese conglomerate Lotte Corporation.
He graduated from Dong-A University in Busan in 1958 after serving as a police officer.
[2] In 1978, he renamed the company Nongshim, which means "farmer's heart," after his brother objected to his proposal to produce instant noodles.
[1] Under Shin's leadership, Nongshim became South Korea's largest instant noodles maker and the fifth-largest in the world, and introduced popular products such as the Saeukkang, Shin Ramyun, Chapaghetti, and Neoguri.