Boston Globe reporter Neil Swidey said that "for more than a year, Romney had been talked about as the Republicans' best chance for winning the White House in 1968.

Worse, that single, politically-charged word became not just the shorthand for his aborted White House run, but also the bumper sticker for his entire life's work.

In an ironic footnote to all the publicity and political fallout surrounding the Romney interview, the staff at WKBD did not initially realize the scoop they had on their hands.

In the days that followed the national attention from the Romney interview, the station officials mounted an all-hands search for the segment, but it remained missing until it surfaced in recent years and is now available for educational and personal use.

His show featured controversial "gotcha" moments (uncommon at the time) which exposed guests when they gave statements that Gordon knew, through research, were not true.

Several of the papers were unavailable locally, so were flown into Detroit via commercial airliner and delivered to Gordon's office via taxi cab on a daily basis.

Most interviewers bowed and scraped before Bob Hope, but Gordon asked him about his defense of President Nixon during the Vietnam era.

[6][14] The 90 minute program featured many good wishes and interviews from people like Senator Carl Levin to the preternatural "Joey the Hitman".

[15] WKBD later attempted a televised pilot with Detroit News journalist Mike Wendland (August 1978)[15] and a short-lived series hosted by Boston attorney Joe Oteri (1978–1979),[15][16] before giving up on the concept altogether.

After Lou's death, Jackie Gordon acted in television commercials, and performed voice-over work for various advertising campaigns.

Jackie was also a major force in charity work throughout the metropolitan Detroit area, and continued her role as celebrity personality until her death on August 2, 1999.