To promote the song, an accompanying music video was released and co-stars Mukuchyan and Swedish model Ben Dahlhaus.

On October 13, 2015, the Public Television of Armenia announced Mukuchyan as the Armenian representative at the Eurovision Song Contest 2016 in Stockholm, Sweden.

[2] On December 31, 2015, the official YouTube channel of Eurovision uploaded a video, where Mukuchyan said: "We received songs from Canada, the United States, Sweden, Armenia, Germany - almost everywhere.

"[3] In the video she also revealed that they have chosen the song, stating: "The one we chose touched me deep inside my heart.

[4] On March 2, 2016, the song was premiered by the Public Television of Armenia, and was uploaded to Eurovision's YouTube channel.

[7] On 25 January 2016, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.