In the same year, he also started to produce and host a quiz show on TRT called Riziko!

Beside his other hosting and producing works, he continued his musical career and released "Total Disguise" (duet with Viktor Lazlo) in 2004, "Chocolate Flavour" in 2005, "I Was So Lonely", "No No Never (Moscow-Istanbul)" and "Ya + Ty" (Russian version of "Total Disguise", all three songs were duets with Tamara Gverdtsiteli) in 2008 and "Je m'adore" in 2014.

[6] A game show named Hedef 4 (Turkish version of Connect Four) that started to air on TRT 1 in 1996, was produced by End Productions.

[7] In 1997, he started to produce the game show Altına Hücum (Turkish version of Midas Touch) for Kanal 6 which ended after 72 episodes in the same year.

[17] At the end of 2009, Serhat created a dance orchestra "Caprice the Show" with 18 musicians and made numerous performances in the following years.

[18][19] With his company, he also organizes some annual events such as the High School Music Contest (Liselerarası Müzik Yarışması, 1998–present),[20] the Megahit-International Mediterranean Song Contest (Megahit-Uluslararası Akdeniz Şarkı Yarışması, 2002–2004)[1][21] and the Dance Marathon (Dans Maratonu, dance competition between high schools and universities separately, 2009–present).

[22] He started his musical career 1997, with a single of two songs "Rüya" and "Ben Bir Daha".

[23] In 2004, he released his second single named "Total Disguise" with the French singer Viktor Lazlo in duet.

[25] In 2008, he collaborated with Russian/Georgian singer Tamara Gverdtsiteli and they recorded "I Was So Lonely", "No No Never (Moscow-Istanbul)" and "Ya + Ti" (Russian version of "Total Disguise").

He released his fifth single, a French song called "Je m'adore" with the music video directed by Thierry Vergnes shot in Paris.

[37] On 2 November 2017, the disco version of "I Didn't Know" featuring Martha Wash, re-arranged by Swedish musician Johan Bejerholm, was released as a single, along with a new music video.

[41] A new version of "Total Disguise" featuring Elena Paparizou was released on 22 June 2018 by CAP-Sounds.

The lyrics were translated to Spanish by Adolfo Caiman and the animated music video was created by Josue Gil Aleman.