It was released through Jennie's label Odd Atelier and Columbia Records on January 31, 2025, as the second single from her upcoming debut studio album, Ruby (2025).

She also posted a photo of a burial site from an underground point of view on Instagram, showing a behind-the-scenes moment from the filming of a then unannounced music video.

Directed by duo Bradley & Pablo and shot in Mexico City, the video stars American actor Charles Melton as Jennie's boyfriend and sees the two going on a series of dates that all end in disaster.

[12] After the opening scene in which she gets laid to rest at her funeral, several flashbacks to the dates show that they each end with Jennie's untimely death, depicting her being eaten by a kaiju that pops out of a movie screen, choking on a martini olive at a restaurant, throwing herself into a bowling accident, and falling from a great height.

[13] On Lee Hye-ri's YouTube show Hyell's Club, Jennie explained that the concept of the music video was inspired as a dramatic reflection of the song's lyrics.