After establishing her own label named Odd Atelier in 2023 and signing with Columbia Records in 2024, she earned her second number-one single on the Circle Digital Chart with "Spot!"

The most-followed Korean individual on Instagram, Jennie is known for her musical versatility and fashion image, and has been dubbed the "Human Chanel", for which she serves as a global ambassador.

[13] Initially a vocalist, the company believed she should embrace the role of a rapper as most songs she covered included raps and she was the only trainee fluent in English at the time, along with her native Korean; she also knows basic Japanese and has learned French.

[20][21] On September 1, Jennie made her first public appearance as the lead actress in G-Dragon's music video "That XX" from his extended play One of a Kind.

[22][23] In January 2013, another video titled "Jennie Kim - YG New Artist", in which she covered the song "Lotus Flower Bomb" by rapper Wale, was released.

[26] In September, she featured on G-Dragon's B-side track "Black", recording the hook in less than five days before the release of his album Coup d'Etat.

[31][32] Jennie recounted her six-year experience as a trainee through V Live, stating each month a group, dance, and solo song were performed for the label's CEO, producers and artists to watch and evaluate the progress of their training.

In the midst of preparation for her debut, it was decided that her single "Solo" would first be revealed through Blackpink's In Your Area tour in Seoul on November 10, ahead of release two days later.

[43] The song was described as a hip hop track with pop elements and was designed to showcase Jennie's sides as both a "delicate girl" and "independent woman".

[60] On July 2, she performed this version of the song alongside "Solo" during Blackpink's headlining concert at BST Hyde Park in London.

[64][65] Jennie first teased a collaboration with the Weeknd for the soundtrack of The Idol by playing a snippet of the song at a launch party for her Calvin Klein capsule collection.

[66] The song, "One of the Girls" by the Weeknd, Jennie, and Lily-Rose Depp, was released on June 23 as part of the extended play The Idol Episode 4 (Music from the HBO Original Series).

[67] Following the conclusion of the Born Pink World Tour, it was announced on October 4, 2023, that "You & Me" would be officially released as a special single two days later.

[73] On November 22, 2023, Jennie was invested by King Charles III as an Honorary Member of the Order of the British Empire (MBE) alongside her bandmates during a special investiture at Buckingham Palace, which was also attended by President of South Korea Yoon Suk Yeol.

[80] It surpassed 1 billion streams on Spotify and made Jennie the first Korean female solo artist to receive a platinum certification from the Recording Industry Association of America (RIAA).

[85][86] YG Entertainment confirmed on December 29 that Jennie and the other Blackpink members agreed not to proceed with a contract with the label for individual activities.

[89] The song was commercially successful in South Korea and peaked at number one on the Circle Digital Chart, becoming Jennie's second chart-topping single after "Solo".

[103][104] Proceeds from the shows in New York will support fire recovery efforts and local firefighters in Los Angeles and the surrounding region which has recently been devastated by wildfires.

[119] In May 2024, she donated ₩100 million (US$74,400) to the Korean branch of Habitat for Humanity in the name of Blink, Blackpink's fan club, to aid in the construction of an alternative school for the youth.

[122] While working on Blackpink's The Album, Jennie listened to artists such as Lana Del Rey, Billie Eilish, Harry Hudson, H.E.R.

[129] KT Corporation, one of South Korea's largest telephone companies, recruited Jennie as an endorsement model alongside Soojoo for the Samsung Galaxy S20 Aura Red and Blue, respectively, in February 2020.

[146][147] She stated in an interview with Elle Korea that fashion became an important aspect in her career as she tried to convey the message of her music both aurally and visually.

She met and interviewed Chanel's in-house perfume creator, Olivier Polge, and shot a pictorial for his new collection of fragrances with Cosmopolitan Korea.

[170] Jung Chul-min, producer of Village Survival, the Eight, described Jennie as "really funny": "Contrary to the charisma she shows on stage, she is a shy person who has girlish, baby-like charms.

[183] Jennie has since appeared on the covers of numerous fashion magazines, including Dazed,[184] Harper's Bazaar,[185] Elle,[186] Marie Claire,[187] High Cut,[188] Cosmopolitan,[189] W,[190] Vogue,[191] Wonderland,[192] and Billboard.

[198] In 2018, Jennie ranked second, receiving 12.2% of votes, in the Most Favorite Idols survey conducted annually by Gallup Korea that involved 1,501 Korean male and female respondents aged 13 to 29.

[204] That year, Jennie was also ranked as the seventh most popular female K-pop idol in a survey of soldiers completing mandatory military service in South Korea.

[210] Sales losses suffered by Chum Churum, a soju brand under Lotte Corporation, due to the impacts of the COVID-19 pandemic were reported to have recovered by 14-15% after they secured Jennie to promote their product.

[214] In November 2021, Osen reported that Jennie was ranked sixth in celebrity endorsement earnings in 2021, with an estimated ₩5 billion, despite only appearing in five advertisements that year.

[216] In March 2022, YG Family's video titled 'Fifteen Nights on a Business Trip 2' with Jennie as a special guest has surpassed 10 million views on YouTube.