In 2012, Sophie Heawood of The Guardian commented, "Seemingly composed entirely from air currents and fragments of Spanish guitar, the lead single from the 1988 album of the same name showed Sade at their most minimal".

[1] Upon the release, Neil Taylor from NME said, "The woman has stuck to the same weepy formula that justifiably endeared her to the hearts and centrefolds of rock crits the world over.

Ms Adu sticks to the same small group of emotions — love, pride, fear of loss — and true to form this single is one more thwarted-love song.

"[2] James Hamilton from Record Mirror wrote in his dance column, "Resonantly atmospheric pulsing though not very rhythmic 43+3⁄4-0bpm smoky slow vocal swayer".

[3] Frank Guan of Vulture noted in a 2017 retrospective review, "There's a bit of an in-joke in the title track of Sade's third album: prior to renaming itself after, and reorganizing itself around its lead singer, the band had played under the name of Pride.