"Never as Good as the First Time" is a song by English band Sade from their second studio album, Promise (1985).
[2] It was released as the album's third single and contained a vocal intro not included on the original album version, as well as a slightly different vocal mix.
Frank Guan of Vulture stated, "Nearly all Sade songs are about commitment and security, but this, an ode to hooking up and living purely in the present, is the exception.
It's no accident that the music video is mostly just Sade racing a horse across open country, which is so great that it’s tempting to replace the Internet entirely with GIFs of Sade racing a horse across open country.
"[3] The black-and-white music video for "Never as Good as the First Time" features Sade Adu riding a horse through the towns of El Rocío, Almonte, and Huelva in Andalusia, Spain.