Concurrently, the announcement of the tour followed the band's recent studio album, Soldier of Love, certified platinum in the United States.

[8] Advertised as a world tour, the initial announcement showed ten dates in the Southeastern United States.

Sade's longtime collaborator Sophie Muller served as creative director of the tour while Baz Halpin (known for his work on tours by P!nk and Tina Turner) handled production and lighting design (including the jumbo LED screen that flashed imagery behind Sade while she's performed).

According to the Billboard cover story, from 16 June to 14 August, the tour had grossed $31.4 million and drew 345,441 concert-goers to 36 concerts, of which 16 were sell-outs.

During the American leg of Sade's 2011 tour, British director, Sophie Muller, captured the band's two-hour show for release on DVD, with accompanying Live CD.