On 1 December 2010, the Bosnian broadcaster Radio and Television of Bosnia and Herzegovina (BHRT) revealed that they had internally selected Dino Merlin to compete at the 2011 contest in Düsseldorf, Germany.

Following the introduction of semi-finals for the 2004 contest, Bosnia and Herzegovina has, up to this year, managed to qualify on each occasion the nation has participated and compete in the final.

[4] On 1 December 2010, BHRT announced that they had internally selected Dino Merlin to represent Bosnia and Herzegovina in Düsseldorf.

[5][6] The song, "Love in Rewind", was presented during a television special entitled BH Eurosong Show 2011 on 21 February 2011, which was held at the BHRT Studio A in Sarajevo and hosted by Maja Čengić.

[12] Dino Merlin made several appearances across Europe to specifically promote "Love in Rewind" as the Bosnian Eurovision entry.

[14] Dino Merlin also took part in promotional activities in Bulgaria, Denmark, Macedonia, Slovenia and Sweden which included several television and concert appearances.

The running order for the semi-finals was decided through another draw on 15 March 2011 and Bosnia and Herzegovina was set to open the show and perform in position 1, before the entry from Austria.

The Bosnian performance featured Dino Merlin in a checked jacket and brown trousers, joined on stage by five backing vocalists who each played an instrument: contrabass, keyboard, banjo, tambourine and trumpet.

[18] The stage lighting displayed predominantly red colours with the LED screens displaying pictures red curtain effects which transitioned to pictures of a fairground theme with hobby horses overlayed with heart shapes that were turned on their side to show a rewind symbol on modern gadgets.

[19][20] The five backing vocalists that joined Dino Merlin were: Aida Mušanović, Edvin Hadžić, Mahir Sulejmanović, Maya Sar and Nermin Puškar.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.