[3][4][5][6][7][8] This fast fashion jewellery brand was launched by Australian billionaire Brett Blundy, the former chairman of BB Retail Capital (BBRC).

As of July 2023, Lovisa has 801 stores across 39 countries[2] including Australia, New Zealand, Malaysia, Singapore, South Africa, Spain, France and the United States.

[13] In November 2020, Lovisa announced its acquisition of part of the European retail store network of German jewellery wholesaler Beeline GmbH.

[18][19] In 2023, Lovisa opened a 5,000 m2 (54,000 sq ft) warehouse in Poland to replace its third-party logistics service providers in the European region.

[2] In January 2025, a class action lawsuit which involved more than 300 former Australian Lovisa employees was filed, accusing the company of underpayment and a hostile work environment.