Ultimately Charlotte was chosen owing to its proximity to the company's headquarters in Mooresville, North Carolina and the appeal of South End to the millennial population.

[3] However, due to the COVID-19 pandemic the Charlotte Business Journal reported that Lowe's has listed 125,000 square of this space for sublease.

Some of the specific elements that encourage collaboration are pods featuring sit/stand desks, tables for team huddles, and plenty of whiteboards.

The large number of windows on each floor flood the space with natural light and provide inspiring skyline views of Uptown.

The building has an innovation lab that provides in-house team focus on emerging technologies that allow for demos of new ways to transform how people work, live, and shop at Lowe's.

Outdoor Voices is an athletic apparel store selling items such as sweatpants, leggings, and men's activewear.

It is a competitor to other chains with locations in South End such as Lululemon, Anthropologie, Warby Parker, Cava, Barry's and Free People.

[13][14] In December 2022 Brown Bag Seafood Company opened a 2,542 square feet (236 m2) ground floor retail location in the building.

The restaurant allows customers to choose their seafood and how they want the meal presented with choices like tacos, salads, sandwiches, and a grain or vegetable bowl.