In probability theory, Luce's choice axiom, formulated by R. Duncan Luce (1959),[1] states that the relative odds of selecting one item over another from a pool of many items is not affected by the presence or absence of other items in the pool.
Selection of this kind is said to have "independence from irrelevant alternatives" (IIA).
of possible outcomes, and consider a selection rule
a finite set, the selector selects
with probability
Luce proposed two choice axioms.
The second one is usually meant by "Luce's choice axiom", as the first one is usually called "independence from irrelevant alternatives" (IIA).
[3] Luce's choice axiom 1 (IIA): if
Luce's choice axiom 2 ("path independence"):
[4] Luce's choice axiom 1 is implied by choice axiom 2.
Define the matching law selection rule
This is sometimes called the softmax function, or the Boltzmann distribution.
Theorem: Any matching law selection rule satisfies Luce's choice axiom.
, then Luce's choice axiom implies that it is a matching law selection rule.
In economics, it can be used to model a consumer's tendency to choose one brand of product over another.
[citation needed] In behavioral psychology, it is used to model response behavior in the form of matching law.
In cognitive science, it is used to model approximately rational decision processes.