[5][6] In November 2020, the Lucid Air Pure was announced with 406 mi (653 km) of projected range and 480 horsepower (360 kW) and a starting price of US$77,400.

Known as "Edna", the delivery van contained two gearboxes, motors producing over 900 hp (670 kW) and an 87 kWh battery pack.

[16] The prototype Air was equipped with "Pirelli P Zero PZ4 summer tires, modified high temperature brake pads and fluid, a 6-point roll cage and fire suppression system".

[20] In an interview, CEO Peter Rawlinson stated that China was projected as a significant market for Lucid Motors due to their intensive usage patterns, for which the Air is best suited.

[21] In a 2019 interview, Rawlinson outlined that the US$100,000-plus vehicle could be the first stage of a much bigger vision, which could achieve a level of energy efficiency that combined with a ubiquitous fast charging network, would counteract the need for larger batteries.

[22] Rawlinson further predicted that the price of batteries was expected to drop to US$100 / kWh within the next decade, which he believes will enable Lucid Motors to produce a luxury EV for less than US$30,000.

[23] The company "achieved a new benchmark in aerodynamic efficiency for its luxury electric car … with tests recently completed at Windshear's advanced rolling-road wind tunnel, the automaker verified a coefficient of drag of 0.21.

Twelve short-range ultrasonic sensors handle near-field detection, and lastly, a high-resolution, long-range, 125-beam (equivalent), forward-facing Lidar maps the three-dimensional space ahead of the car.

[26][25] The entry level Air Pure will be equipped with a 88-kWh battery with rear wheel drive, capable of producing 430 hp (321 kW),[39] 600 N⋅m (443 lbf⋅ft) of torque and 406 mi (653 km) of range.

[42] The 800-volt DC charging system, first used by the Porsche Taycan, allows variable voltages up to 1000 volts, and thus is fully compatible with Lucid's 924-volt electrical architecture.

[47] Other standard features include: "LED headlights, all the necessary hardware for autonomous driving, four high resolution screens (three of which are touch sensitive), 19-inch alloy wheels, 10-speaker sound system, 12-way power adjustment for the front seats with heating, front and rear trunk with a total luggage space of around 900 liters (32 cu ft), and over-the-air software updates.

"[29][48][49][50] The Air can be optioned as a dual-motor, all-wheel-drive powertrain producing up to 1,111 horsepower (828 kW) for the top of the range Air Dream Edition P. Other options include: "active suspension, a panoramic sunroof, executive rear seats that can recline up to 55 degrees, a 29-speaker sound system with noise cancellation, 20 or 21-inch alloy wheels, and 22-way electric adjustment front seats with ventilation, dynamic bolsters and massage.