[7] With Fashionbrat lasting only one issue, Lucire is the longest running online fashion magazine in New Zealand.

It was one of the first publications to profile actress Gal Gadot,[16] designer Zac Posen,[17] MTV New Zealand presenter and former beauty queen Amber Peebles,[18] and numerous others.

[19] Print edition cover girls have included Gal Gadot, Laura Vandervoort, Violett Beane, Denise Richards, Javicia Leslie, Camille Hyde, Brittny Gastineau, Vanessa Carlton, Sarah McLachlan, Stacie Jones Upchurch, Nicky Hilton, Theodora Richards, Jennifer Siebel Newsom,[11] Rachel Hilbert,[20] and Andrea Kevichüsa.

[23] Additionally, Vox magazine in Qatar was briefly launched in conjunction with Lucire,[24] while a one-off Bahraini edition appeared in 2014.

Lucire KSA is now supplied in the first and business classes of the national carrier Saudia, and in their airport lounges.