Summer Rayne Oakes (born June 1982) is an American fashion model, environmental activist, author, and entrepreneur, known as the world's first "eco-model".
Besides modeling, Oakes has worked as a writer and editor for fashion magazine Lucire, as a television reporter for environmental network Planet Green, and has written three books: Style, Naturally, a shopping guide to eco-friendly fashion and beauty products; SugarDetoxMe, a book of recipes to remove free sugars; and How to Make a Plant Love You on raising plants in an urban homestead.
She also co-founded an award-winning web site, Le Souk, formerly Source4Style, which connects environmentally conscious fashion designers to ecologically friendly fabric producers.
[1][3] Oakes's concern for the environment began early: while growing up, she would post photographs of appliances and dead animals left alongside local roads, hoping to shame the owners into removing their litter.
[2] While she attended Lakeland High School,[4] she also worked at the Lackawanna County Conservation District biosolids program, which applied treated sewage sludge onto farmland.
There she jointly published two papers on sludge toxicity and contaminants,[2][6] but she was frustrated by how she couldn't communicate the relevance of her work beyond a narrow audience of scientists, and noticed how much more attention advertising and media received.
[2] The title of world's first "eco-model" was first bestowed on Oakes by Grist Magazine in their 2006 Earth Day issue, since she models only clothes made from organic or recycled materials.
[10] In 2007, Oakes was profiled in Vanity Fair's "Green Issue",[11][12] and was featured in a CNN video interview as part of the series "Young People Who Rock".
[16] In 2012, designers for the Toyota Prius C said that they created the subcompact hybrid electric vehicle with Oakes in mind and named the "Summer Rain Metallic" paint color after her.
She served as a correspondent for the program G Word, during which she reported from a methane-recapture farm, climbed windmills, and swam in the Pacific Trash Vortex.
[24] She had her own environmentally friendly fashion and beauty advice column "Ask Summer Rayne" on the Planet Green web site.
[17] In April 2009, Oakes partnered with Payless ShoeSource to create "Zoe & Zac", a line of eco-friendly low-priced shoes and accessories.
[31] Her website, Le Souk, formerly Source4Style, founded with business partner Benita Singh in 2010, connects environmentally conscious fashion designers to small-scale, ecologically friendly fabric producers.
[39][40] She and her two friends subsidize the cost of the compound by capitalizing on the community in the Ithaca area as a resource – generating advertising revenue on each YouTube video published explaining the life of a local.