She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.
[3][2][1] Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.
[3] Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.
[8][9] In 2010, Fast Company named Bradshaw as one of the most influential women in technology.
Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.